Neutra
Neutra

As Art Director, I led the development of the brand’s visual identity by defining a clear and cohesive visual language through storytelling
and photography. I directed, produced and created all brand imagery, ensuring consistency across campaigns and digital platforms.
I was also responsible for the digital presence, managing Shopify and designing the UI for the current website, aligning brand expression
with a strong and intuitive user experience.

Art Direction

Photography

Digital/Web Design

Art Direction Photography Digital/Web Design

Image of an iPhone lying on a table
Image of a side table with lamp
Image of a side table with lamp
Image of a side table with lamp
Image of bed sheets
Image of bed sheets

Building on Neutra’s core positioning of quiet sophistication and purposeful design, I redefined the brand’s DNA into a cohesive and contemporary visual language. I translated its values of quality, understatement, and substance into a distinct art direction and storytelling approach. From photography to typography and layout, every element was aligned to express quiet confidence. This created consistency across campaigns, digital platforms, and product communication. The result was a sharper, more intentional brand presence rooted in its original philosophy.

Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of coffee being poured into a glass
Image of coffee being poured into a glass
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of bed sheets
Image of an unmade bed
Image of an unmade bed
Image of a bed with a cup of coffee sitting on it
Image of a bed with a cup of coffee sitting on it

Emarpez © 2026